Product process
A clear route from the first question to a supportable release.
The process keeps scope, design and engineering decisions visible. Each stage ends with something concrete to review before more time is committed.
Discover
Define the audience, current workflow, business goal and evidence that would make the project worth continuing. Existing products, analytics and customer questions are more useful here than a long feature wishlist.
Plan and design
Turn the discovery notes into user flows, a release boundary and interface direction. High-risk interactions are tested before the team builds the full product.
Build and verify
Implement in reviewable slices, test important routes and keep performance, accessibility and search behavior in the release checklist.
Launch and improve
Deploy with ownership, monitoring and handover documented. Later work follows observed use and support needs instead of assumptions made before launch.